This complimentary one-hour webinar explores the natural path people move through before deciding to work with you, and the role marketing plays in that process. Designed for yoga teachers and yoga therapists, this session offers an overview of how marketing supports connection and choice.

We’ll look at how awareness, trust, and clear invitations work together to support meaningful connection with your audience. We’ll also look at what helps them stay engaged, and supports a thoughtful decision to say yes. You’ll be guided to reflect on where your current efforts fit along this path and where you may want to focus your attention.

You’ll Learn:

1. The basic stages people move through from first contact to working together

2. How marketing supports these stages at a high level

3. Where common marketing activities tend to fit along this path

4. How to reflect on your current approach and identify needed adjustments

This session includes simple reflection prompts and a foundational framework you can apply to classes, workshops, private sessions, and programs.

Can’t attend live? A recording will be available to all registrants.

Saturday, March 14, 12:00 pm PST

Interested in learning more about simple, sustainable marketing?

Marketing Essentials for Yoga Professionals: Simple Tools for Real Results

This 3-part series cuts through the noise and brings you back to the essentials—clear, simple steps that fit your schedule, your energy, and your unique voice as a yoga professional. Through practical guidance and grounded reflection, you’ll gain the clarity and structure needed to share your work with greater ease and intention.

Across the series, you’ll learn what truly matters so you can stop guessing and begin growing in a way that feels sustainable and aligned.

You’ll walk away with:

1. A simple marketing plan built around the channels that fit your personality, energy, and schedule

2. Clarity on your ideal clients and practical ways to reach them with confidence

3. A monthly visibility rhythm to help you stay consistent without burning out

4. A clear framework for pricing and structuring sustainable offerings

This course counts as 6 hours Approved Professional Development (APD) through IAYT. (for participants of the entire series)