Marketing Essentials for Yoga Professionals: Simple Tools for Real Results
Learn what matters. Let go of what doesn’t.
Saturdays: January 24th, February 21st, March 21
Feeling overwhelmed by marketing? Wondering what to focus on, what to let go of, or how to show up in a way that still feels authentic?
This 3-part series cuts through the noise and brings you back to the essentials—clear, simple steps that fit your schedule, your energy, and your unique voice as a yoga professional.
You’ll learn what truly matters so you can stop guessing and start growing with intention.
You’ll walk away with:
A simple marketing plan built around the channels that fit your personality, energy, and schedule.
Clarity on your ideal clients and practical strategies to reach them with confidence.
A monthly plan and visibility tools to help you stay consistent without burning out.
A clear framework for pricing and structuring sustainable offerings
This course is approved for 6 hours APD through IAYT - 2 hours APD for each class.
Class recordings will be available to all course registrants for one year.
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Marketing can feel overwhelming—like you need to be everywhere at once. This session will help you cut through the noise. We’ll cover the essentials such as email, social media, word of mouth, etc., and show you how to choose the channels that fit your personality and time.
You’ll leave with a simple plan to promote yourself authentically, consistently, and effectively, without burning out.
Learning Objectives
Identify the core marketing channels (email, social media, and word of mouth, etc.) and understand how each can support your unique style and capacity.
Create a simple, personalized marketing plan that feels authentic, manageable, and sustainable.
This course counts as 2 Hours Approved Professional Development (APD) through IAYT.
Now available on demand! Click here to purchase.
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Saturday, February 21, 2026
12:00–2:00 pm PST
Finding the right people for your offerings can feel daunting. In this session, you’ll explore how to connect with your ideal clients and communicate the value of your services clearly, without feeling like you’re shouting into the void. You’ll learn how to stand out in a crowded wellness space and build trust through simple, practical visibility strategies.
You’ll leave with tools to grow your reach with less stress and more confidence.
Learning Objectives
Identify who your ideal clients are and understand what they value in your services.
Learn practical strategies to increase visibility and build trust so you can reach the right audience with confidence.
This course counts as 2 Hours Approved Professional Development (APD) through IAYT.
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Class 3: Building Sustainable and Profitable Yoga Offerings
Saturday, March 21, 2026
12:00–2:00 pm PST
How do you turn your love of teaching into reliable income? In this final session, we’ll focus on balancing your passion with profitability. We’ll explore how to set fair pricing, recoup costs, and design offerings that provide steady part-time or full-time revenue. You’ll also learn how to create systems that save time and energy.
With a focus on sustainability, you’ll leave with a framework for structuring your yoga business in a way that supports both your financial goals and your well-being.
Learning Objectives
Identify the basic elements involved in setting a fair and sustainable price for your offerings.
Apply simple cost and revenue considerations to shape an offering that supports both accessibility and financial sustainability.
This course counts as 2 Hours Approved Professional Development (APD) through IAYT.
Class Schedule
Pricing
Take the full series or join any class individually.
Individual Sessions (choose any single class):
Regular: $85
Early-bird: $75 (ends 2 weeks before workshop)
Instructor Bio
Marita Greenidge is the Marketing & Communications Manager for the International Association of Yoga Therapists (IAYT) and serves as Conference Lead for the Symposium on Yoga Therapy and Research (SYTAR). With more than a decade of experience in brand management, sales, and strategic marketing, she specializes in helping yoga professionals and organizations communicate their value with clarity and impact.
Marita holds a BSc. in Economics & Management (First Class Honours) from The University of the West Indies Cave Hill Campus and an MBA in Marketing & Entrepreneurship from The Simon Graduate School of Business, University of Rochester. A certified yoga instructor (200-hour YTT), she is also the founder of Ekam Wellness, where she teaches hatha vinyasa yoga classes designed to support stress relief and well-being through movement in natural outdoor settings.
Marita leads by example, exemplifying the art of the "soft sell." I left the class wanting more, and happy I had already signed up for her next two classes!
—Course Participant
Full Series:
Regular: $255
Marketing can feel overwhelming—like you need to be everywhere at once. This session will help you cut through the noise. We’ll cover the essentials such as email, social media, word of mouth, etc., and show you how to choose the channels that fit your personality and time.
You’ll leave with a simple plan to promote yourself authentically, consistently, and effectively, without burning out.
Learning Objectives
Identify the core marketing channels (email, social media, and word of mouth, etc.) and understand how each can support your unique style and capacity.
Create a simple, personalized marketing plan that feels authentic, manageable, and sustainable.
This course counts as 2 Hours Approved Professional Development (APD) through IAYT.